The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of the U.S. vision care industry, with $18.43 billion in revenue during the same period. Of the glasses sold in 2017, eight million were online. Here is a clear vision for online marketing.
Purchasing glasses online is a significant shift in how consumers are looking at buying glasses and contact lenses. The trend is driven by emerging companies who understand how to use online marketing to change consumer shopping habits.
Creating an Online Model for Eyeglasses
GlassesUSA.com is of these leading online eyeglass marketers who offer a model for online marketing, lead generation, and branding leadership. Arie Tom, Senior VP Marketing at GlassesUSA.com, has gained extensive experience in online marketing over the course of the last eleven years that he is now applying to help the eyeglass retailer grow its online model.
Arie Tom explains, “My experience with online marketing began while I was working at McCann, which was, at the time, a traditional advertising firm. That’s when I first started to notice the shift of customers and budgets towards new emerging online channels, and my interest also shifted in that direction.”