Acushnet CEO pens response to distance insights report

Two weeks after the USGA as well as R&A collectively launched their much-anticipated Distance Insights Project, the CEO of among the leading tools makers has actually evaluated in with his ideas on among the best subjects in golf.

David Maher, CEO as well as head of state of Titleist’s moms and dad business, Acushnet, launched a declaration Wednesday responding to the report’s searchings for that additional distance rises would certainly be “detrimental” to the general health and wellness of the video game. With Titleist at the center of distance as well as technical advancement for the previous 20 years, it’s not unexpected that Maher supplied a dissenting tackle the problem.

“We believe the conclusions drawn in this report undervalue the skill and athleticism of the game’s very best players and focus far too much on the top of the men’s professional game and project this on golf and golfers as a whole,” Maher composed. “Furthermore, we believe that existing equipment regulations effectively govern the prospects of any significant increases in hitting distance by the game’s longest hitters.”

According to Maher, the guidelines currently in position have “been effective in setting upper limits on equipment performance” as well as have actually made certain that the essential consider efficiency splitting up continues to be the ability of the gamer, not the degree of modern technology in his hands.


Titleist presses back versus Distance Insights Report

Titleist pushes back against Distance Insights Report

“Professional golf is as dynamic as it’s ever been, and the game remains a healthy challenge for all players at all levels,” he composed. “The ability to consistently achieve distance with accuracy, and convert this into low scores, remains a special and elusive skill.”

Maher’s response likewise dealt with the subject of bifurcation, which proceeds to gain grip as a feasible remedy to what the distance report referred to as an issue. In their searchings for, the USGA as well as R&A drifted the idea of having a neighborhood guideline choice where certain tools might be needed for a provided occasion. It’s likewise one with which Maher differs.

“The existing equipment regulations allow professional and amateur golfers to play by the same unified set of rules, with the same equipment, and on the same courses,” Maher composed. “We believe that playing by a unified set of rules coalesces our game, is an essential part of its global understanding and appeal, and eliminates the inconsistency and inability that would come from multiple sets of equipment standards.”

Maher has actually been with Acushnet given that 1991 as well as was called head of state as well as CEO of the business in 2018.



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