Apple Arcade Cancels Some Games Amidst Strategy Shift to Retain Subscribers: Report

Apple Arcade is reportedly trying a new strategy in an attempt to retain subscribers’ interest. Apple has cancelled contracts for many games in development for Arcade while looking out for more captivating titles, a report claimed. The move is aimed to increase “engagement” from users on its Rs. 99 each month video game subscription service which was launched back September a year ago.

According to a report by Bloomberg, the California-based technology giant has scrapped contracts with multiple game studios. In April, an Arcade creative producer reportedly informed some developers that their titles did not generate the degree of “engagement” Apple was longing for. The platform is considering titles which will keep gamers hooked, so much so they will stay on following the first month of free trial.

The subscription service offers unlimited access to a wide range of games, without interrupting ads or constantly pushing users to spend more money to gain progress or unlockables. As mentioned, Apple Arcade costs Rs. 99 per month following the free trial.

While Apple Arcade was critically acclaimed upon launch, none of the 120 titles on offer managed to taste great popularity. While the organization hasn’t unveiled performance figures, Arcade recently began supplying a second free trial offer month that could be an indicator that users don’t retain their subscription for long.

Bloomberg writes that the developers who had their contracts cancelled now face financial troubles, intensified owing to the ongoing pandemic. Apple did pay the studios amounts based on development milestones they have achieved and it has also informed that they would collaborate together on future titles to meet the new goals.

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Shayak Majumder

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