The Blaugrana did not run a smear campaign to guard the club’s president, a study has found.
An audit into Barcelona’s relationship with I3 Ventures has determined the club did not conduct a smear campaign against third parties.
Barca’s agreement with PR company I3 ventures came under scrutiny in February following claims the firm was hired to completely clean up club president Josep Maria Bartomeu’s image on social media and disparage current and former players critical of his regime.
Both Barca and I3 Ventures denied the allegations and a written report following an audit conducted by PricewaterhouseCoopers (PwC) found that the club failed to conduct “any defamatory campaigns” against anyone.
Summarising the report’s findings on the official web site, Barca wrote that “the contracting of various services related to monitoring and analysis of social networks on behalf of FC Barcelona did not include any defamatory campaigns directed at third parties.”
PwC also found no evidence of corrupt financial conduct and determined that the price paid by Barca I3 Ventures’ services was “within market range”.
Responding to the report’s findings, Barca said: “The Board of Directors instructs the Club’s legal services to continue and, if necessary, bring the relevant legal action against those who have made false and unfounded accusations that have gravely damaged the institution’s image and those who form part of it.
“The contents of this report, and its conclusions, will be also be brought forward in those proceedings launched against the Club based on alleged irregular behaviour that this document clarifies and denies.”
It’s been a tough season for Barcelona on the pitch also, with the club currently trailing Real Madrid in the La Liga title race by four points with four matches remaining.
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The Blaugrana have been towards the top of your competition for most of the season and held a two-point lead when football resumed from the coronavirus hiatus.
But Barca have drawn three of their seven La Liga matches considering that the resumption, while Madrid have won each of their games to take the initiative away from their great rival.
Madrid finish the summer season with matches against Deportivo Alaves (home), Granada (away), Villarreal (home) and Leganes (away), while Barcelona face Espanyol (home), Real Valladolid (away), Osasuna (home) and Deportivo Alaves (away).