Beyoncé Drops Surprise Single Black Parade On Juneteenth To Support Black-Owned Businesses!

Beyoncé, the Queen of surprise releases, has been doing it again!

Late on Friday night, the Texas indigenous dropped a whole new single titled Black Parade, and we couldn’t think about a better time as many in the united states were also celebrating Juneteenth. For those not really acquainted with the holiday, it commemorates your day in 1865 that the final group of slaves in America learned these were free, 2 yrs after the Emancipation Proclamation took effect.

Related: Beyoncé Pens Open Letter Demanding Justice For Breonna Taylor 

In the opening line, Beyoncé helps it be crystal clear her new song is a celebration of Black history and culture, singing:

“I’m going back to the South, I’m going back where my roots ain’t watered down”


The song was released within an initiative featured on the singer’s website called “Black Parade Route,” which highlights a wide range of Black-owned businesses. All proceeds from the brand new single will go to BeyGOOD’s Black Business Impact Fund which is administered by the National Urban League. An official statement on her page reads:

“Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right.”

We’re loving this! Give the track a listen on your own (below) and let us know if you’re feeling it in the comments section!

[Image via WENN/Avalon]