Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? Here is your content strategy not working? Here are six reasons why.
Today, we see every one creating content, and over 70% of the marketers are even actively investing to scale content marketing. But the sad truth is — not all of these marketers are happy with the results they see.
In the majority of the cases, it is not the content that is to be blamed. It is rather the content strategy.
Despite putting in all the efforts to make the content work, many still see their content lost somewhere in the deep dark digital abyss.
With minimal views, zero interaction, no engagement, and certainly no conversion, the dream of dominating the world with your content could instantly turn into a nightmare. But there is a ray of hope that will pull you out from failing at your content strategy.
Here is a blog that will tell you the main reasons why your content strategy is failing and how you can fix the strategy to succeed.
Because You Are Writing for the Bots and Not Humans
One of the biggest mistakes that most of the companies make when following a content strategy is that they focus too much on making their content rank than making it…