Louisville City FC was eager to unveil its new crest earlier this week. However, before week’s conclusion, the creation of product with the new emblem had come to a screeching halt.
Sudden uproar in the club’s supporters across the purple and black crest comprising three fleur-de-lis plus a group of white celebrities — and not one of the golden highlights that celebrated the preceding crest — motivated group president Brad Estes to announce that the club was turning course.
“You’re the lifeblood of the company, and we greatly appreciate all you. We’ve worked hard over time to develop and maintain strong bonds together with regard for staff affiliation.
To be blunt, our latest brand rollout has neglected you. We had the very best intentions, but we lost sight of our duty to engage you in the procedure. We make no explanations; we just devote to making it appropriate.
We’ve ceased production on product with all the new crest and also have started conversation with supporter group direction about ways to enhance our team’s branding and crest. This is going to be a comprehensive process, and we’re going to update you as more info can be obtained.”
The initial emblem read”Louisville City” but the newest one published earlier this week read”LouCity,” the popular nickname for its two-time USL championship club. )
Estes stated the choice to think of a brand new emblem coincided with LouCity moving to its own new 11,700-seat football stadium, Lynn Family Stadium. The Doe-Anderson Advertising agency made the brand new crest, together with work beginning on it about three months ago.
“Moving to the new arena, we believed it was the ideal time to have a refresh of the appearance,” Estes said. “Our fans have always adored the black jerseys which we have had. They adored the grey jerseys from this year, and we believed that would offer a fantastic clean, crisp appearance.”
Now it is back to the drawing board.