New Zealand supermarket starts using the label ‘period’ on women’s menstrual products to fight ‘stigma’
Words such as ‘sanitary’ or ‘personal hygiene’ carry stigma, supermarket claims
Supermarket chain Countdown’s 180 stores will use word ‘period’ on products
Countdown claim they truly are the first store world-wide to make the change
A New Zealand supermarket uses the label ‘period’ on menstrual products because words such as ‘sanitary’ or ‘personal hygiene’ carry a loaded stigma.
Such terms imply periods are something to help keep hidden or are unhygienic, according to supermarket chain Countdown.
Instead, the chain’s 180 stores will undoubtedly be the first world-wide to make use of the word ‘period’ to recognize pads, tampons and menstrual cups, they claim.
Spokesperson Kiri Hannifin told The Guardian: ‘Words like ‘personal hygiene’ and ‘sanitary products’ give the impression that periods, which are a totally natural section of life, are somehow something to hide to yourself, or that they’re unhygienic.’
They will also re-name ‘intimate hygiene’ products as ‘genital washes and wipes’.
A New Zealand supermarket uses the label ‘period’ on women’s menstrual products because words such as for example ‘sanitary’ or ‘personal hygiene’ carry a loaded stigma (stock image)
Co-founder of the New Zealand charity The Period Place Sarah Mikkelsen said: ‘It’s so political at the moment, taking a hardline approach around language.
‘So to see a big brand jump on a train which they haven’t really even been asked to jump onto is very cool, very inspiring.’
Earlier this month, it was announced that New Zealand schoolgirls are to be given free sanitary products within government’s combat ‘period poverty’.
The roll out begins in low socio-economic areas before to be had to all state and state-integrated schools on an opt-in basis next year.
Prime Minister Jacinda Ardern said sanitary products were essential as way too many young women were missing school because they couldn’t afford a tampon or even a pad.
Such terms imply periods are something to help keep hidden or are unhygienic, according to supermarket chain Countdown (stock image)
‘We realize that nearly 95,000 nine-to-18-year-olds may stay at home in their periods as a result of not to be able to afford period products,’ Ms Ardern said.
‘By making them freely available, we support these young people to keep learning at school.’
A survey of 5,000 New Zealand woman by charity organisation KidsCan found some women were using wc paper, newspaper or rags while they couldn’t afford proper sanitary products.