Elaine Katzenberger, who’s the Publisher and CEO of City Lights Booksellers & Publishers — each the shop and its publishing arm — has began a GoFundMe marketing campaign to boost the $300,000 that’s wanted to maintain the enterprise afloat.
She added: “Unlike some shops, we’re unable even to process online orders, since we want our booksellers to remain safely at home. With no way to generate income, our cash reserves are quickly dwindling, with bills coming due and with a primary commitment to our staff, who we sent home with full pay and healthcare, and who we hope to keep as healthy and financially secure as possible.”
Ferlinghetti was named the first-ever poet laureate of the town of San Francisco, and his 100th birthday, March 24, 2019, was decreed Lawrence Ferlinghetti Day within the City By the Bay.
As of April 10, the “Keep City Lights Books Alive” marketing campaign had raised $106,000, greater than one-third of its objective.
The bookstore has additionally requested followers around the globe to share their recollections of City Lights on social media.