(CNN) — They’ve both got beaches, food, history and sunshine, but two leading holiday destinations are now trying to sell themselves as Europe’s safest as they take to to lure the visitors they need to prop up economies fried by the coronavirus.
Both Portugal and Greece, which this week opened their doors wider to international visitors, are trumpeting relatively low illness rates and widespread measures to keep consitently the virus under control.
And both face financial peril unless they can persuade the tourists to come.
Portuguese Prime Minister António Costa believes his country remains as attractive as ever, but has launched a new campaign highlighting its safety. “All the reasons to visit Portugal are still here so tourists are welcome,” he tells CNN.
Portugal has among Europe’s lowest death tolls from Covid-19 — 1,520 fatalities among a population of fewer than 11 million — and the us government hopes its handling of the pandemic will help the nation beat out other nations as it tries to convince would-be travelers to visit.
Normally teeming with visitors, Lisbon’s old town is empty.
“We are among the countries that tested the most, we’re one of the countries that better knows the real spread of the virus, where the numbers are the safest and where people can come with confidence,” Costa says proudly. “Confidence will be one of the differentiating factors at the moment of choosing where to go on holidays — I think that Portugal is a good destination.”
His comments are mirrored by his counterpart in Greece, Kyriakos Mitsotakis, who says his country’s main concern is safety as this week it opens seasonal hotels to visitors from across Europe.
“I am not interested in making Greece the number one destination in Europe,” Mitsotakis says. “I am interested in making Greece the safest destination in Europe.”
‘Clean and safe’
The Pasteis de Belem store is trying to sell only 20% of its usual quantity of custard tarts.
In Portugal, area of the efforts to build up that confidence has been the introduction of hygiene certification to designate tourist facilities as “clean and safe.”
“We’ve created a protocol between the health authorities, all the hotels, to create a special seal, clean and safe, to give everyone guarantees so that they can come and they’ll be safe,” Costa says. Some 14,000 companies have received the seal and 15,000 employees have now been trained, officials say.
Although the prime minister admits the numbers won’t be just like in previous years, Costa says you will find good indicators that occupancy rates will undoubtedly be at robust levels.
It’s still early in the summertime season, but both countries are off to a slow start.
Lisbon’s old town neighbor hood of Alfama — frequently packed with tourists on a sunny day — is still quiet. The area, vacated by many residents over the past decade due to the gentrification that saw many buildings turned into tourist accommodation, is just beginning to start restaurants, shops and cafes closed throughout the height of the virus.
“We were forced to close our store for about two months, the last time we closed was in 1977,” says Miguel Clarinha, an owner and manager of Pasteis de Belem, a Lisbon institution that sells the country’s famous Pasteis de Nata custard tarts.
He says since reopening in mid-May, business has been between 15-20% of normal. The shop, that he says, is selling about 4,000 tarts daily compared to the usual figure of 30,000.
“We’re hopeful of course but we also know this year is going to be a slow year,” he says.
Portuguese Prime Minister António Costa says his country might be Europe’s safest destination.
Among the few travelers to be viewed, Christine Benna, 48, an office administrator from Germany says she felt it absolutely was safe enough to visit.
“We planned it before [the pandemic],” she says. “We were waiting until the last minute to see if it was possible to fly or not and it was possible, so we said ‘let’s go.'”
Benna and her partner spent most of their two weeks in Portugal beyond Lisbon, visiting friends in the countryside, limiting their time in the Portuguese capital to 1 day.
“We didn’t want to postpone because who knows how things will be in a couple of months, probably the situation will be rather worse,” she says, admitting that probably this will be the couple’s only trip beyond Germany this season.
While many might have been put off by the current situation and tried to get yourself a refund or change the dates of these trip, the couple felt confident enough getting on a plane.
“We had an FFP2 mask during the entire flight so that we are safe,” says Benna’s partner Rainer Dreiling, 52, a cancer researcher from Germany. “In open areas it’s not very dangerous, only in small spaces, in rooms or something, so we’re not scared about it.”
A survey by Hotelaria de Portugal, an association that represents 65% of hotels in the country, does show that individuals like Benna and Dreiling are indeed planning their holidays in Portugal but optimism levels do not match those of the prime minister Costa.
Most bookings come from Spain (20.7%), the United Kingdom (16.8%), France (14.7%), and Germany (9.4%), according to the study, which also showed that most of the hotels surveyed still expect to have an occupancy rate below 20% until the end of the entire year.
Because of the, a majority of hotels will only be operating at full capacity from September and a sizable portion may have to remain at a lower life expectancy capacity before the end of the year. It’s a grim outlook, particularly for a country where tourism alone represents 14.6% of GDP.
“Until there’s a vaccine there’ll be a virus,” Prime Minister Costa says. “Initially we only had a proven way of protecting ourselves — it was to lock ourselves at home — now we all know more and we know how to live with herpes in safety.
Porto Katsiki on the island of Lefkas remains relatively empty for the full time of year.
It’s a similar picture in Greece where about 90% of tourism revenue comes from international visitors. The country will undoubtedly be lucky to see anywhere near the 33 million visitors, bringing around $20 billion, that it received in 2019.
But while beautiful shorelines like rugged Porto Katsiki on the Ionian island of Lefkas — regularly featured on worldwide best beaches lists — are currently crowd-free, they’re expected to get busier as Greece begins the gradual opening of its borders.
With significantly fewer virus fatalities than Portugal, Greece is being hailed as one of the safest countries for holidaymakers in the Mediterranean this summer. It’s seen under 200 deaths from Covid-19 and only a little over 3,000 cases in a population of 11 million.
Greece’s opening is gradual, starting with a bridge period until June 30, where international passenger flights will simply be allowed to enter Greece via its two main airports in Athens and Thessaloniki.
Direct international flights to the country’s many tourism destinations will resume by July 1. Ferries from other countries will also be permitted to dock from July.
The opening means that passengers from a listing of dozens of countries with low infection rates can now enter Greece, subject to random tests. The list is expected to be extended by July.
Those arriving from airports that are on a “black list” of high transmission areas published by the EU’s Aviation Safety Agency (EASA) have to test and must quarantine over night pending results.
Even if the results are negative, travelers arriving from high risk areas will have to self-quarantine for a week at their arrival destination. Those who test positive will undoubtedly be quarantined for up to 14 days.
Greece hopes its safety precautions and low infection rate will attract visitors.
Greece hopes its early success in the fight the virus will translate into receipts, in an industry that makes up about more than 20% of the country’s GDP and one in four jobs.
As in Portugal, strict health and safety protocols have been introduced. Hotels are expected to have a contracted physician on call while employees will need to have to simply take regular tests.
At popular destinations “Covid-19 rooms,” or sometimes designated hotels, have been put aside to quarantine anyone testing positive for the virus.
Hoteliers in Lefkas say almost all questions from potential clients are about safe practices.
“People want to travel but they want to make certain they minmise exposure. They want to know that when they arrive at their final destination they will have space to social distance and feel safe,” says Odysseas Christofides, owner of the Pavezzo Country Retreat.
Christofides estimates bookings to have dropped by 60% since this time around last year. “We also have plenty of guests with valid bookings who do not know if they will require to cancel last minute due to travel restrictions and uncertainty about flights. It is a one step at a time year for all of us.”
North of Lefkas, in the resort town of Parga the beach has just been cleaned and sunbeds put in place. Parga receives thousands of visitors yearly, mostly from Europe’s north. This year it started off completely empty for the very first time since the hotels were first built in the 1950s, locals say. With preparations visibly underway, they express concern about the summer ahead.
“Bookings show that lots of people won’t travel come july 1st. Many customers have already moved their bookings to next year,” says Antonis Zygouris manager of Parga travel agency ITS Travel. “But if the initial ones who come have a great time and return home safe things could get.”
Greece avoided the initial Covid-19 wave with an early lockdown. Now the prime minister wants to welcome tourists. Will it work? Nic Robertson reports.
With annual visitor numbers significantly more than doubling since 2010 and increasing reliance on the tourism industry, Greece knows that despite its early success the country’s economy is going to suffer. The government has said that more than half with this year’s tourism revenue is lost.
Tourism has only managed to help Greece begin to emerge from the 10-year economic crisis, but it now looks as though that same industry’s woes will now send the country’s economy spiraling downward again.
To try to bolster the sector, Greece’s government has presented an extensive plan including a greater health infrastructure.
This includes the installation of not quite 450 beds for Covid-19 cases on popular islands and the hiring of nearly 700 additional staff. Eleven airplanes have also been transformed into futuristic-looking “transit capsules” that can be used for patients needing to be airlifted to intensive care units.
With many challenges still ahead, Greece’s Prime Minister Kyriakos Mitsotakis says the coming months will undoubtedly be “a different summer.”
His Portuguese counterpart, António Costa, is in agreement.
“We will have to live with the virus for a very long time,” he says. “Does that transform our lives? Yes. Does that impede our lives? No. It requires us to live differently.”