WWE files trademark for classic USA Network series

WWE was back at filing for trademarks and one of the more interesting filings was for the USA Network show “WWE Livewire.”

For newer fans, this show had a format where viewers were allowed to call WWE studios and ask questions or give comments about the product at the time.

The show aired on USA Network from 1996 – 2000 before being moved to TNN where it ended its run in 2001.

A famous clip from the series happened in 1996 where Paul Heyman, who was then the owner of ECW, called in and used the alias ‘Bruce from Connecticut”. A joke about Bruce Prichard. There’s also a clip called “Jim Ross has a bad day,” where he was basically short with callers and hung up on them.

WWE also filed for The Game and WWE Main Event on October 8th. Here is the description for the Livewire filing:

“International Class 041: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media,providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

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